ABSTRACT
This report per establishs an analysis of DHL Pakistan (Pvt) Ltd and the foodstuff it is part of. It further gauges the rep argumentation of environmental forces on its development. It discusses the competitive environment in the market and focuses on the target marketing strategy of the company. The client atonement level has also been assessed and an analysis of companys marketing mix conducted to form a view of its effectiveness in meeting their customer needs.
I. HISTORY OF THE COMPANY
INTRODUCTION:
        DHL is the worlds leading get and logistics company offering customers modern and customised solutions from a single source. With global proficiency in solutions, express, air and ocean freight and overland transport DHL unites worldwide reportage with a profound understanding of local markets. DHLs synchronized transnational network links more than 220 countries and territories worldwide.
DHL: THE BEGINNING:
In 1969, Adrian Dalsey, Larry Hillblom and Robert Lynn (D, H, and L) founded DHL as a service shuttling bills of lading between San Francisco and Honolulu. The company grew swiftly and in a few years instigated service to the Philippines, Japan, Hong Kong, Singapore and Australia, crafting a completely new industry of international door-to-door express service in the Pacific Basin.
PAKISTAN
The location of the office from w present DHL activities in Pakistan are controlled is follows.
DHL PAKISTAN (PVT) LTD
22 Banglore Town, Shahrah-e-Faisal, Karachi, 75400.
MANAGEMENT STRUCTURE IN PAKISTAN:
The DHL in Pakistan is a secluded limited company and at present 51% of the companys get by are owned by Mr. Sadiq Nawaz Khan Awan {Chairman - DHL Pakistan (Pvt) Ltd}. DHL Pakistan is the tho joint venture courier service of DHL International. It is the outcome of an treaty between Robert Lynn (DHL) and Mr. Sadiq Nawaz Khan Awan. Although the operations of DHL Pakistan are regulated by DHL...
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