Public Relations Campaign.

Public Relations Campaign - Riordan Manufacturing Embraces Diversity

Table of Contents

Public Relations Campaign         1

Executive Summary         3

Introduction         4

Current incident Research         4

Public Relations Issues         4

Target Audience         6

Ethical Implications         8

Market Research         8

Campaign Strategy         10

Campaign Objectives         10

Riordans Publics         10

Marketing work on         11

Campaign Tactical Plan         12

Media Toolkit         12

Public Relations Tools         14

Open House         14

Community Event         15

Sponsorship         15

Corporate newssheet         16

Intranet/Internet         16

Business Implications         17

Additional Factors         19

Ethical Considerations         19

Technology Considerations         20

Globalization Considerations         21

Crisis Management Plan         21

Campaign Evaluation Measures         24

Budget         25

Conclusion         26

Executive Summary

It is Riordans primary purpose to become a leader in renewing in the workplace. In an effort to attain this goal Riordan has researched many tools and activities and specify actions and created the plan, contained herein, it feels necessary to catapult the organization to the forefront of diversity.

Riordans raise up basis is Celebrate Diversity. Its research has shown that given the benefits of a diverse workforce, it has a great opportunity for improvement.



The campaign strategy is to communicate Riordans inspiration for and commitment to diversity to both its external and internal publics finished various communication tactics and tools. These include planned media communication, diversity training for employees, and a host of other PR tools. The campaign also includes a crisis management plan, a budget, and campaign secernate-so evaluation measures

Sietel (2004) says, Stated another way, organizations desperately need passe-partout communicators to navigate through this brave new world of fast communication. Sietel also defines, today public relations practice...is a subject of the marketing function, and this is not uncommon in Asia and around the world. assumption that PR is seen as a subordinate of the marketing function, Riordan would say that PR is the most important aspect...

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