Ps
Product
Filipino student wardrobe
S
W
O
T
Price
Shirts 300-600php
Pants 700-1500php
Bags 200-800php
Miscellaneous 100-500php
Place
strategical places like malls, all strategically located to the key areas where its market-the y asideh- shopped, hung break through and had fun.
Penshoppe broke Filipino retail barriers when it opened its stores in Xiamen, China.
People
foreign& Internal
Models, salesperson
Package
Paper bags, plastic bags
Miscellaneous packages
Promotion
Magazine ad, packaging, tv ad, billboards, iris diaphragm ng presence
Events (fashion show)
Creative strategy
T - a. 13-35 y.o, professionals, NCR-MMR
b.Kim, a 16 y.o. F HS student in NCR-MMR, loves to shop for fit out & other face-to-face items, loves to hang out with friends, lives in an apartment/condo with her family, and finds out about the latest trends in the mall.
O - to enforce fall guy preference, to become top of mind (over Bench)
B - get replete(p) quality products in terms of design and style
R- self reliance and to increase social status
I Fashionable, expressive, trendy
T Inviting
U.S.
P specialization in youth fashion
Key message: we create clothes specially designed for Filipino youth student
MAIN stem: school lifestyle
Tagline: for YOUth
Underlying Question:
Kung gusto mo panorama, ano bibilin mo?
Kung gusto mong pumormang artista, ano bibilin mong damit? Because of Bench celebrity models
Kung gusto mong kumportable ang suot mo, ano bibilin mo?
Maxene Magalona,
Penshoppe is for everybody, deal be bought by two people (couples) Wag si IC Mendoza
Tagline: everywhere, every time, everybody Everybody/where/time
Kung gusto mong pormang pambarkada, ano isusuot mo?
You want to give way something comfortable and trendy (something you can wear everyday with your friends)
You bustt mention any other brands (competitor)
(Penshoppe is wholesome apparel: Bench is about...If you want to get a full essay, mark it on our website: Orderessay
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