Marketing Test

misgiving 1

In the introduction stage of the mathematical harvest-home life cycle, the marketing objectives are ________.
closure

To increase product awareness and trial

To maximize market share

To maximize profitability

To harvest revenues
4 points
Question 2

The fundamental determinant of a just aboutones wants and buyer characteristics is that persons ________.
Answer

National origin

Culture

Peer group

Family tree
4 points
Question 3

All of the following would be considered be external marketing metrics EXCEPT ________.
Answer

commercialise share

Relative price

Number of complaints

Relative employee satisfaction
4 points
Question 4

Four major decisions must be made with watch to market logistics: order processing, warehousing, inventory, and ________.




Answer

Transportation

End-user purchases

Pricing

Information
4 points
Question 5

Yara, the Norwegian company that is the worlds largest supplier of mineral fertilizers has a sustainability mission of:
Answer

water conservation and green-house splosh emission reduction

sustainable farming and green-house gas emission reduction

qualification efficiency and water conservation

food security and climate change
4 points
Question 6

_______________ is a set of interdependent firms that performs some work in bringing the product and its ownership approximate to the consumer. Unlike other elements of the marketing mix, it is set over time.
Answer

A logistics system

A marcom department

A distribution maneuver

A channel switching system
4 points
Question 7

________ is the interaction of consumers and users of a product or service which serves to amplify the original marketing message.
Answer

Buzz marketing

Customer generated media

Pay-per-click advertising

Mobile marketing
4 points
Question 8

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