Haier Acquisition Interest in Ge Appliance

TO:Michael Jamal CEO, Haier America, Inc. FROM: Acquisition consultant DATE:July 15, 2008 RE:HAIER/GE Acquisition It is ironic and co-occurrent this memo comes on the heals of the massive Anheuser-Busch/InBev encyclopedism. The leak of our interest in GE Appliance by Wall Street daybook blog Deal Journal has non sullied our position or interest. It is strongly recommended Haier begin to line up financing for an plus purchase of GE Appliance. Louisville, KY-based GE Appliance is an attractive acquisition target for Haier. As the US market continues to be give away driven, Quingdao Haier (and Haier America) is looking at its best chance to move effective steam into the US market. Haier has showed initial success moving into ceding back areas of the US market through compact refrigerators and air-conditioners. The acquisition of GE Appliance, a 101-year old titan in the U.S. clean-living goods perseverance will fulfill Haier CEO Zhang Ruimins belief that either success relies on one thing in afield marketsâ€"creating a localized brand name. We have to make Americans tincture that Haier is a localized U.S. brand instead of an imported Chinese brand. The acquisition of GE Appliance will not be a quick, slam dunk in the U.S. market.

Haier will not be able to simply slap a Haier hood on a GE product. Haier will not be able place a GE sticker on a Haier product. To plenteousy take advantage of the opportunity, Haier must be strategic about the rollout of the acquisition, significant changes to the GE brand and the homogenisation of brands. Bringing GE Appliance under the Haier umbrella may remove some of the substantial roadblocks to getting top point retailers and big-box stores to market Haier products. Bringing GE Appliance under the Haier umbrella may help alleviate the stigma Haier endures as a Chinese import. Haier is no slouch in the global white goods market. To be clear, Haier boasts incredible volume. However, Haiers... If you want to get a full essay, order it on our website: Orderessay

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