Noodles

Blekinge Institute of Technology School of Management Master dissertation Competing in the Chinese Instant Noodle Market A trade interrogation on the turn over Wheater snitch of the Hualong chemical group Co., Ltd executive program: Klaus Solberg Søilen Students: Yanni Shizhou, Shishang Gu 2005-12-08 Abstract The thesis mainly discusses in two aspects. The starting time aspect is how the customers think of the exhibit Wheater of the Hualong Group and what the side of ve discombobulateable marrow of the defer Wheater is in the Chinese instant noodle commercialise. We move to arrive those points not only from consumers cognition, attitude and behavior to the Present Wheater, however also from the management level of the Hualong Group. The second incision is what we bathroom do to improve the current selling outline of the Present Wheater and help the Present Wheater gain more market shares so as to win its two main competitors. triple palm are t ouched: marketing query, consumer market and behavior, and the marketing flick. Theories from the tierce fields are applied to facilitate the give-and-take of our research. trade research theory gives a synthesized description of our research purlieu and helps us identify the market target and the market posture of our research object.

Theory from the consumer market and behavior are introduced to name up the design and the implementation of the questionnaire survey, so that we can get oftentimes useful information from the consumers in all aspects. The marketing mix is the core part in our research. We have tested to receive something for our research object under the guidance o f the quartet Ps and provided our recommend! ations on the four aspects. The contribution of the research is twofold. First, the thesis helps the Hualong Group to clarify the position of the Present Wheater brand in the Chinese urban instant noodle market from the location of the consumers. Meanwhile, the research aims to help other congener Chinese interior(prenominal) companies have it off the reasons for the...If you want to get a all-encompassing essay, order it on our website: OrderEssay.net

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