Eat 2 Eta

Case Eat2Eat.com by Kenneth G. Hardy, Nigel Goodwin 15 pages. Publication date: Aug 10, 2006. Prod. #: 906A18-PDF-ENG Eat2Eat.com was an Internet-based eating place second-stringer service covering a dozen cities in the Asia pacific region. The principal business of Singapore-based Eat2Eat Pte Ltd., it was first appearanceed in 2000 by an entrepreneur and fountain investment banker with US$1 million of his deliver capital. He quickly established the capabilities and business model, but afterwards v years the registered user base remained relatively thin at about 12,000. He thought the next grade for the fraternity was to expand that user base and hoped that the comp whatsoever could transfer the federal agency people made plans to eat out. Resources--specifically, cartridge holder and money--were limited, so any promotional efforts would have to be innovational and efficient. Focuses on entrepreneurial marketing with sub-themes of financing and small try mana gement as it tells the story of an entrepreneur who had an idea and plenteous money to launch it, but then struggled to achieve able scale. Eat2Eat.com 1. How would you describe/ put Eat2Eat.coms attention? Who would you embroil in a appoint of competitors for Eat2Eat.com? (Your list does not have to include specific caller-out names. You can list types of companies.) Eat2Eat.

coms industry description would or so accurately be exposit as online restaurant reservation. The keep company itself would be set forth as an online restaurant reservation database. At the spawn of Aggarwals idea, as far as competition, the alone competitors listed in the object lesson are city oriented online databases. other(a) compe! titors would possibly be airline/hotel reservation sites who created their own database, a company competiting with Eat2Eat.com present daylight would be OpenTable.com. The website Alibaba.com was listed as a similar database consisting of a business-to-business summons selling many varieties of products. 2. What resources or capabilities do you think could...If you demand to get a climb essay, order it on our website: OrderEssay.net

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