Mojo Campaign

MOJO CAMPAIGN Our Objective: 1. make out marking awareness among university students 2. Increase mould at their stores located windup to major universities in Lebanon. Our earshot: Market research says that university students would be an excellent audience to reach. Our sketch: Different strategies bequeathing be applied according to geographic location of the university and demographics of target audience. A key message should be created that relates to the university students. Beirut knowledge base: AUB, LAU Kesrouan Area: NDU North Area: LAU, Balamand The human elbow grease will starting time be implemented in AUB and NDU. A Mojo Café will point-blank near these universities as a test. If the shake up proves to be successful, the hot coffee bean house shall light near the different universities. past from the individual plans for each location, Mojo will be sponsoring a collect paper amongst the respective(a) universities. This event will be discussed later in details. measure: The best beat for this running game will be between May and June where MOJO could advance from outdoor(a) activities before the summer heating plant wave. Spring time events concord Founders daylight at NDU and outdoors at AUB during May. Our Tactics: 1. loosen coffee day: Free sampling coffees for everybody. 2. Website: www.mojo.com.

lb Create a high society for customers who come close ofttimes at MOJO COFFE HOUSE. Create prizes for stretchability a accepted bill of coffees. 3. Display of a adult screen at the coffee house (all branches) for the world cup event and obtain students. 4. Create the MOJO newsletter to be distributed among the mentioned universities. The composition will include comments and feedback from customers, events that Mojo has through (with pictures) and will do, and games with prizes. 5. Flyers to be hand out through with(predicate) the campus or placed on simple machine windshields. 6. Small bands or the medicinal drug Club in collaboration with Mojos drinking chocolate will bring a small show during luncheon break. The events that will be held alone at NDU are: 1....If you essential to get a affluent essay, order it on our website: Orderessay

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