Public Relations and the Media

Question:
What is Product Placement, and what argon the advantages and disadvantages of using product positioning as a strategy in Public Relations.
[25 Marks]

resolution:

Part 1:
Product Placement is the incorporation of a product or service content into a apparent movement picture, television programme, or other media vehicle for commercial purposes.
unlike conventional advertising, the viewers seldom realize that they are macrocosm advertised to because the product or service freighter be so heavily intertwined with the story or elements projected in the set of the medium. An example of product billet we see present tense is Apple products being used by characters in a movie.

Arranged Product Placement this is when products, services or locations are obtained from owners to reduce the cost of production or in supplant for fees.

Advertisement Placement based more on the handed-down 30-second format of advertising, in that the product is advertised in the occupy (for example) rather than the product itself. This is usually paid for.

Product placement is usually al agencys carried out in three diametrical ways to deliver the arrangement between the advertiser/seller and riding horse owner.





Visually the product or service can be simply place in the mount for the audience to naturally recognize it without any further suggestion from the setting creators

In Spoken Form the name of the product or service said out loud in the setting by a character or personnel acknowledge by the audience as a part of the setting

done Usage The character or personnel interacts with the product or uses the services in the setting with the audience easily witnessing the act

Purposes of using Product Placement include; achieving audience exposure; increase brand awareness; increasing consumer memory and recall; changing consumers attitudes or overall evaluations of the brand.

Advantages:

Product Placement is an ingenious way of marketing a brand, product or service to the public. If executed...If you privation to get a full essay, order it on our website: Orderessay



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