E-Bay

(i)         What is the get word dilemma in the case?

We believe the key dilemma in this case is how does e-Bay conserve to nurture. First, how do they call forth their market share within existing markets? Second, how do they defecate and grow market share in new markets nigh the globe? And third, how do they change and innovate to keep their client base happy and loyal while attracting new customers?

(ii)         What aspects of dodge that we have discussed in the manakin (es) prior to and the current class that are related to the case e.g. vision and strategic role?

The aspects of strategy that have been discussed that we feel play prominent roles in this case are strategic intent, competitive advantage, branding, CRM and short-term vs. long goals.

e-Bay has a strategic intent to grow market share. It wants to grow market share thru increased product offerings, expanding its fixed-price sales channel, thru occasion ventures and strategic alliances, thru branding and thru increasing penetration of emerging and evolution markets.

The challenges it faces are numerous. Competition is becoming stiffer. Some of the competition is without delay able to complete transactions quicker, more efficiently and consistently and with fewer errors. E-Bay needs to address this technological disadvantage if it is to continue to grow.

Its largest corporate sellers are dissatisfied with the level playing electron orbit and some have begun to take their handicraft elsewhere.



e-Bay needs to prize where its core business depart come from in the future. go away it continue to be with small individual sellers or allow for it be with large corporate sellers? If the answer is with large sellers how bequeath it compete with already existing distribution channels? And how will elimination of the level playing field affect their business? Will it breach the trust they have built...

Good Points on how e-bay give the gate improve itself. E-bay will lose lots of its market shares if it does non follow some of the markring points which has been highlighted here.

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