Thursday, March 21, 2013

Role Of Media

Media and indian lodge1
Professor Kaarle Nordenstreng Department of Journalism and Mass Communication, University of Tampere http://www.uta.fi/jour/side/contact/nordenstreng_eng.html Our starting point are the three basic levels of any consideration of society: 1) the State and related political institutions, 2) the Market and related property and commercial phenomena, and 3) the complaisant familiarity made up of people and citizens apart from the two predate spheres. This articulation of society can be illustrated as follows:

State

Market

Media

Civil Society

The figure is borrowed from the Norwegian social scientist and peace research groundbreaker Johan Galtung (1999), who places the mass media floating between the three mainstays (he calls the Market pillar Capital). In the history of European countries the media have assemble their place first close to both the State and the Capital, emerging from late-feudal patronage and boosted by mercantile capitalism. With the rise of modern res publica and party structure, the press became part and parcel of the Civil Society, slice broadcasting remained closely tied to the State. The second half of the twentieth century has brought the media both print and electronic increasingly towards Capital-driven markets.

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still Galtungs triangle does not suggest that market forces wholly absorb globalizing society in a contemporary (post)modern world, where the obliging society with its so-called new movements provides burgeoning strength. Thus the media take a challenging place in a field of conflicts.

Excerpted chiefly from the following two publications: Cees Hamelink and Kaarle Nordenstreng: Towards Democratic Media Governance. In Els De Bens (editor), Media amidst Culture and Commerce. Changing Media Changing Europe Series, Volume 4. Bristol, UK: Intellect, 2007, 225-240. Kaarle Nordenstreng: Media and Society: In Search of Models [in Russian SMI i obshchestvo: Modeli vzaimodeistvii]. In Y.N. Zassoursky & O.M....If you indirect request to get a full essay, order it on our website: Orderessay



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