Wendy's Finger Hoax

Step2
The issue represented in the case study showed how Wendys on March 2005 was faced with a crisis after one of their customers in San Jose, California takeed that she found a human find in her bowl of beef chili. Hours after the alleged claim was made by the 39 year old cleaning lady called Anna Ayala, the story was published and broadcasted by the media in almost each TV and radio channels and newspapers causing Wendys a huge lost in sales while it was essay to rebuild its image. However, soon after the claim, Wendys President tom Muller did not waste any time and apace started to work on some effective public relations initiatives. In no time, Wendys took actions to be available to the media 24/7 to answer to any questions and concerns the media would have. The communication between the union and the media was actually open and flawless despite all the vinegarish comments and jokes being made toward the confederacy. Even though the company has a public relation representative Denis Lynch responsible to declare with the media with up to date news, Wendys executives were also into the media spotlight to web the issue and assure the public on the actions taken to mete out the situation.



Furthermore, to cope with this crisis, internal investigations were established by the corporation to draw the origin of the problem, as well as a crisis tame management team. And finally, the company created a program by fling $50,000 to receive some verifiable leads from anyone on the case.
Step 3
The company plan of actions in dealing with the finger hoax was very effective and powerful which represented its strength in my opinion. When dealing with a crisis, the best and effective way to solve it promptly is to communicate with the media. And this exactly what Wendys did by constantly insurance coverage the actions it was taking as the story progressed. In addition, from the beginning of the crisis Wendys executives knew how to treat and engage with the media which...If you want to get a unspoilt essay, order it on our website: Orderessay



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