Thesis Orm

 
1) Which of the following is an example of primary data that would be use by Topps card company to determine popularity of its new holograph baseball game card series?
A. Data from sales records unploughed by exclusive dealers of Topps holograph series
B. Sales records for baseball cards gathered by the industrys craftiness council.
C. Input from focus groups that was put together specifically to  dissertate their perception of popularity of the hologram card series.
D. An article about the hologram cards in a recent issue of Sports Illustrated

2) The self-opinionated design, collection, analysis, and reporting of data and findings relevant to a specific selling situation facing the company is termed _______________.
A. merchandise look into
B. Top management
C. Marketing intelligence
D. The sales reporting system

3) Small companies can engage is merchandise research in a number of creative and gimcrack ways, including _______________.
A. Buying information from database companies like A.C. Nielsen 
B. Using an online information helper such as the internet
C. Using its own internal selling research department
D. Setting up their own web site

4) The misuse in the marketing research process that includes determining who will be sampled is to _______________  
A.



Develop the research plan
B. Make the decision base on the project outcomes
C. Collect the information
D. Define the problem and research objectives

5) Rita Jenkins, president of the local Chamber of Commerce, had difficulty getting members to back up in running the organization. She mat it was because of lack of commitment to the Chamber. Her vice-president felt it was due to having too many meetings. The organizations writing table felt it was because there were several other professional organizations to which the members overly belonged. If  Rita wants to do research to determine the real reason wherefore members do not want to run for office, she should begin by ________________.
A. Defining the problem...If you want to get a full essay, smart set it on our website: Orderessay



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