Southwest Airlines

Introduction
You never know what to expect when you are on a Southwest Airlines flight. Flight at decennarydants are known to hide in strike luggage compartments and surprise unsuspecting passengers when they open the overhead bin. Ground and in-flight crew are known to engage passengers in games and trivia contests and the winners usually get pizza or eulogistic drink coupons. However, VP of Customers, Colleen Barrett notes that while fun does have its place, Business hatful just want to read their newspaper first matter in the morning. With themes like FUN, LUV and NUTS! Southwest has become noted for their Positively Outrageous assistance (POS).

Southwest is the US busted fare bloodlineline, serving short-haul city pairs, and providing single class air transportation, that targets the business commuter as well as untenanted travelers. Southwest has one of the better(p) overall Customer Service records, one of the lowest operating cost structures and consistently offers the lowest and simplest fares in the domestic airline industry.

Southwest has won the ternion Crown five years in a row, 1992 - 1996. The trey Crown consists of best baggage handling, fewest customer complaints and best on-time performance among all major airlines, according to the statistics published by the United States DOT (Dept. of Transportation).



In a 1997 ranking of ten major US airlines, Southwest complete first, according to the criteria deemed well-nigh important by 1017 respondents to Money clips survey. The criteria include safety, price, baggage handling, timeliness, customer service, comfort, ticketing and others. In this poll, safety was the No. 1 concern of passengers, followed by price. Baggage handling and on-time performance finished just behind price. Please see Exhibit 1 for some numbers related to these criteria. The popular travel magazine Conde Nast Traveler has recognized Southwest as one of the servicemans safest airlines.

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