All the activities by which agriculture-produce is brought from farm to the final buyers be collectively known as agriculture marketing.
We can vocalize that marketing means to create environment for sale
inhering of Good marketing
1. Quality of product
Quality of the product should be good. If produce of goods ar mixed in good & angstrom unit; bad step as has been case in Pakistan, the reputation of the whole produce suffers and fair price is not obtained.
2. Staying power
The trafficker shall have staying power so that he may look at reasonable income by selling at fair price.
3. room of Transportation & antiophthalmic factor; communication
Advance means of communication & transportation should exist. The cultivator should have easy access to the market.
4. Marketing at convenient aloofnesss
Markets should be at convenient distances from the end product village. If the markets are not available at convenient distance form the cropped arrears, then farmers will prefer to sell the goods in his own village on comparatively low prices.
Defects in Agriculture Marketing
1. Problems of produce collection
The collection of produce from small farmers is in truth expensive & difficult process. So it is a abundant problem of marketing.
2.
Rough grading of Agriculture Products
Commodities which are range & standardized have higher price in the market. In Pakistan mixing of insufficient & superior qualities are common. It therefore, possesses a problem of marketing both in interior(prenominal) & foreign markets.
3. Old burthens & measures
Traders in our markets usage defective measures for their benefit. Over weight & under weight are used during buying & selling.
4. Bad quality of the products
Our products are of poorer quality. The poor quality is due to use of inferior seeds, natural calamities, defective harvesting etc.
5. Lack of retentivity facility
The storage facilities in markets are inadequate; seller can not...If you demand to get a full essay, order it on our website: Orderessay
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