Impact of Retail Trends on Consumers

Impact of Retail Trend on Consumers Prakash M. Salins Western worldwide University Mr.Sanjay Kehar MKT-415: Buyer Behavior-Issues and Analysis August 3rd, 2007 Definition: Retail means exchange in force(p) directly to the consumer. It can also be delineate as the commodities avail able to the customer at affordable and private-enterprise(a) prices. Types of Retailing: 1. Market:It is a place where goods and commodities be make available for purchase by consumers. 2. Self Service: These are areas where the commodity which the consumer extremitys to purchase is put in front of him/her and they could friend themselves. E.g.: gas stations and buffet restaurants 3.Online-Shopping:This is also known as e-commerce. Its the latest form of selling where customers select the product they want and order for it. It is used for buying, selling, marketing and servicing of products or services. The sell industry is one of the biggest industry in India which covers nearly 10 part of the countrys GDP and eight percent of the employment. It has proved to be a very fast suppuration industry and has had a lot of new competitors in the new-fangled years. The Government policies have become favorable and also with the phylogenesis of technology, the retail industry has been able to improve their quality of business.

The retail industries in India have been able to provide consumers with value for money, good shopping experience, a huge variety ,good quality ,discounts ,special offers and advanced(a) systems which have been very beneficial and convenient for the consumer. referable to the orbiculate exposure through media and internet ,the local consumers have been able to know about the new domestic and foreign goods. Due to the retail industry, consumers have been able to shop anything they want nether one roof and enjoy the value added advantages provided by the retail stores. Retail stores have been responsible for the rapid urbanization and availableness of employment in the country. They food retailing... If you want to get a full essay, order it on our website: Orderessay

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