Assignment

Marketing is a process where companies are able to throw out their product or service and create a consume for it. One of the instruments to perform a good promotion is an collection. Exhibitions go back hundreds of years ago, where they were markets of exchange for home made products. In todays modern society, exhibitions are an effective merchandise tool where people gather for a short peak of time to present their products and services. Clients, competitors, visitors and all involved in the special(a) business visit the exhibition to get an update of the market.The question in this canvas will concentrate on hatful fair exhibitions, while consumer exhibitions are a slightly several(predicate) topic. While exhibitions are an effective marketing tool they are also very expensive to go into at. Exhibitions organizers charge companies massive sums of money to be part of an exhibition, where during the few days of the consequence more people visit a participations booth than perhaps during a 6 month period. The descend of exhibitions has also increased due to bigger and new markets. Which exhibitions to participate at are where many companies guard a dilemma.As this essay is a research paper, it is also a project for SKF process Division Europe that I have the privilege to write.

SKF is a global company that manufactures and offers bearings, seals, mechatronics, services and lubrication systems. SKF is represented in one hundred forty countries and is divided in three divisions: Industrial, Automotive and Service. The magnitude of this company gives an idea of how challenging it is to decide which exhibition to participate at. An exhibition is an investment after all.Of all the marketing tools exhibitions are the ones that have the personal touch. Meeting with possible future clients in this centering establishes a trust through the personal meeting. The fact is though that attendance numbers at exhibitions has decreased in the other(prenominal) few years. The research in this essay is to look at new trends surrounding... If you want to get a full essay, ensnare it on our website: Orderessay

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