Marketing Plan for the Sandals

market plan for Sandals Resorts in Jamaica Prepared by: Karolis Petkus referee: Robyn Griffith - Jones Unit: Marketing Strategy and Communications 13 05 2011 Contents * 1.0 Overall mission...................................................................................................p. 3 * 2.0 Marketing plan for the UK 2.1 Executive summary..............................................................................................p. 3, 4 2.2 Market analysis....................................................................................................p. 4, 5 2.3 Marketing objectives............................................................................................p. 5, 6 2.4 Product/packages.....................................................................................................p. 6 2.5 Price...........................................................................................................................p. 7 2.6 Place...............................................................................................................p. 7, 8 2.7 Promotion...................................................................................................p. 8, 9 2.8 Budget..................................................................................

...................................p. 9 2.9 Measurement.................................................................................................p. 9, 10 * 3.0 Appendices 3.1 bone analysis...........................................................................................p.11, 12 3.2 PEST analysis...............................................................................................p. 12 * 4.0 References..........................................................................................p. 13 1.0 Overall mission Sandals is committed to the resorts mission of .attaching a premium to human resources and being among the... If you want to get a full essay, order it on our website: Orderessay

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