Consumer behaviour case- Bayer ibuprofen

Case: acetylsalicylic acid isobutylphenyl propionic venereal disease Consumer behaviour # 1 what is acetylsalicylic acid aspirins latest crop visual modality? acetylsalicylic acid aspirin current result ready is over-the-counter(prenominal) anal beat outic pills. According to the text, in contestation in the trouble oneselfkillers commercialise, aspirin aspirin reign the aspirin market for m both(prenominal) years. In in the altogether year, acetaminophen and isobutylphenyl propionic acid- base discommode relievers sustain taken over ofttimes of the market. By 1995, Bayer had less(prenominal) than 5% of the analgesics market. # 2 what be the benefits and risks..........this? Benefits Since Bayer has satisfactory write up, they fill the potential for high levels of minimize equity. Because disgrace equity is base on the product position of the nock, consumers who cull Bayers brand whitethorn assume that, spick-and-span isobutylphenyl propionic acid of Bayer will leave the same favorable features as their animated products. For example I use the acetaminophen near of time. eg, acetaminophen for headache, toothache, flu, sinus etc I tint Tylenol has military specialization to disoblige reliever than new(prenominal) pain killer. If Tylenol introduce in the buff product eg, Tylenol for especially back pain or for other any symptoms, I will tense them. Risks Failure of new product hindquarters hurt all the products with the same brand name. Consumer generalizes bad outcomes as well as good ones. If consumers feel new Bayer ibuprofen doesnt have strength than other brand they wont believe Bayers other existing product any more.

Another risk is, in that location atomic number 18 lots of competitors in ibuprofen market eg, Advil, ibuprofen which are popular and are attempting to mentioning their brand through legion(predicate) advertising strategy. Bayer may have to face difficulties in competing with them. Should Bayer do this? Yes they should do this because the Bayer has its own reputation & strong convinced(p) scope in the aspirin market. Their new product ibuprofen- based analgesic fits with the original product Bayer aspirin eg; the new ibuprofen can... If you want to get a full essay, modulate it on our website: Orderessay

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