also referred to as Eurocentric bias. The term describes the way in which the absolute majority of notional and
practical psychology has been carried out in Western endings, and has been utilise unthinkingly on a
global scale. As an extension of this, the point that many of the researchers are also heterosexual males
lead to the contemplation of other biases such as androcentric, and heterosexist biases in their work.
Within psychology, culture has been defined as the man-made part of the environment (Segall et al.,
1990), and as individuals are discovered by their culture, so they affect culture. Moghaddam et al. (1993)
summarise this dependence: humans have an interactive kind with culture: we create and shape
culture, and are in turn influenced by our get cultural products which illustrates the complexity of the
human element in spite of appearance any culture.
The differences between cultures have been identified by Triandis (1990) as cultural syndromes which
he describes as a pattern of values, attitudes, beliefs, norms and behaviours than sack up be used to contrast a
group of cultures to another groups (sic) of cultures.

It is the increase awareness of these cultural
syndromes which have lead to the observance of eurocentric bias in psychology.
There are three main ship canal in which cultural bias affects research, and these lead to biased theories being
formed. The master(prenominal) bias is the researchers choice of experiment participants. The majority of British
and American research is carried out by researchers on members of their own cultures, and the
preponderance of the participants are psychology undergraduates who are likely to suffice in a
predictable manner meaning that the results are atypical not only on a global scale, only when also
within their own culture. This seemingly absurd situation is brought around for two reasons, firstly there...If you want to get a proficient essay, order it on our website: Orderessay
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