Product Overview
The simplest way to build commercial enterprise applications
for the desktop, web and cloud.
Document Contributors|
Owner:| Doug Seven| Exec Approver:| Dave Mendlen|
Participants:| Doug Seven, Orville McDonald, Niels Hilmar| Reviewers:| Jay Schmelzer, Julia Liuson, Janie Schwark, Robin Cole, Shawn Nandi, Erika Palmer (Access)|
mean Audiences|
Product Marketing Managers, Audience Marketing Managers, Developer Evangelists, Developer SSP/TSP|
Document decision|
The purpose of this document is to provide clear positioning for visual studio LightSwitch and clear differentiation between LightSwitch and opthalmic studio Professional. This includes product positioning and capabilities, as well as LightSwitch clientele objectives, go-to-market plans, and future release planning.This document is Microsoft Confidential and should NOT be shared with customers or partners.
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Table of Contents
Executive Summary1
home run User1
Target Segment1
Comparative Positioning to otherwise Microsoft Products2
Product Summary3
Quickly Create High-Quality Line-of-Business Applications3
Easily wed to Existing Systems and Data4
Build for Today; Prepare for tomorrow4
Business Objectives5
Target Segments & Users5
Target Users5
Users Likely to deal Visual Studio LightSwitch7
Users Likely to Reject Visual Studio LightSwitch7
Target Segment8
Key Scenraios9
Building Line-of-Business Applications with Visual Studio LightSwitch9
Enhancing a LightSwitch Application with Visual Studio Professional9
Extending LightSwitch Applications with Components and work in Visual Studio Professional10
Positioning Visual Studio LightSwitch v. Other Microsoft Products12
Positioning Visual Studio LightSwitch v. Visual Studio Professional12
Positioning Visual Studio LightSwitch v. Microsoft site Access 201012
Feature Matrix14
Pricing & Licensing16
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