MBA 748
International Business
Dr. Man Al nsour
Case study
(Meet the BRICs)
hustling by
Wesam Ennab
Nov. 2012
Origin and Evolution of BRICS:
The BRIC stands for brazil, Russia, India and China. The term was first conceived in 2001 by Goldman Sachs as part of an economic modeling exercise to picture global economic trends over the next half degree Celsius; in their Global Economics Paper No. 66, The cosmea Needs Better Economic BRICs. In 2012 BRIC expanded into BRICS to intromit South Africa because of its growing significance in the global economy.
The causal agent answers:
1. Map the proposed sequence of the evolution of the economy of the BRICs. What
Indicators might companies manage to guide their investments and organize their local market operations?
closure: The BRICS account for about40 perpenny of the worlds population, nearly 30 per cent of the land mass, 18 percent of the worlds economic aggregate, 15 percent of international trade and cast 53 percent of the foreign capital, and a share in world GDP (in PPP terms) that increase from 16 per cent in 2000 to nearly 25 per cent in 2010 and is pass judgment to rise significantly in the near future.
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BRIC economies have build up strong consumer demand, which could take the lead as the choice engine for growth. The rise of the middle class in China, India, and Brazil is having a clear impact on consumption patterns, providing more(prenominal)(prenominal) opportunities for consumer-oriented multinational corporations to increase their revenues and profitability.
As more Chinese and Indian families enter the ranks of the upper-middle class, status-related spending behavior may become more widespread and could further alter the composition of global consumer markets .It is evaluate that within a decade, BRICs will show higher returns, increased demand for capital, and stronger national currencies....If you want to get a serious essay, order it on our website: Orderessay
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