Trap-Ease the States: The Big Cheese of Mouse Traps
1. Martha and the Trap-Ease the States investors believe they face a once-in-a-lifetime opportunity. What information do they want to evaluate this opportunity? How do you think the group would issue its mission statement? How would you write it?
To properly evaluate this opportunity, Martha and the Trap-Ease America will need to determine the companys strengths, weaknesses, threats and opportunities for Trap-Ease in the market place. The companys mission statement dexterity focus on the mathematical products advantage everywhere traditional mouse-traps: To provide our communities with a safe and humane option to rodent elimination. I magnate add something to the effect of safeguarding our children, pets and bole parts by using a system that tranquillise gets the job done.
2.Has Martha identified the best target market for Trap-Ease? What another(prenominal) market segments might the firm target?
While at first glance, it appears Martha has identified a strong target market, apparently that is not reflected in her sales numbers. Because of the low mess, non-toxic design, this product would be perfect for use in restaurants and warehouses where food is processed.
If Martha does in occurrence hire on refreshed sales recruits, the team might first focus its efforts on contacting large restaurant manacles and producers of food.
3.How has the company positioned the Trap-Ease for the chosen target market? Could it position the product in other ways?
Up to this point, Trap-Ease has been featured in two magazines: People and Good housework. Trap-Ease has won the Good Housekeeping Seal of Approval, and beat out over 300 new products at the National Hardware Show. Martha has also set up distribution contacts with national grocery, hardware and drug chains, to avoid wholesalers/middlemen. I would say, given the target market, Martha has made good decisions in locating the product. Perhaps Martha isnt doing something wrong,...If you want to get a wax essay, order it on our website: Orderessay
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