Owners of trademarks, risk spending more revenue and resources on all trying to register their trademarks, or trying to defend them. These practices result in loss of profits and a distinct smirch to their company. Frito-Lay has to reinvent the wheel and prove that the term pretzel crisp has a secondary meaning to the consumers, separate than simply making consumes conceive that they are just thin pretzels that are crispy. Situations like these cost the company time, labor, and energy which could have been used in other productive ways.
Larger companies are likely to make equivalent lawsuits in an attempt to gain unfair advantage against their competitors. If they hap that they cannot win in the marketplace, they will attempt to soften their competitors up, distracting them with macroscopical legal fees. Even in the eventuality that they lose the case, it will be a satisfactory victory for them since the smaller company will have wasted a lot of resources (Blair & cottar 2005). We have witness on many occasions the expression in which one industry gets destroyed only to have another industry rise to fame at the same time or even as a result of the last mentioned demise.
Consumers of crisps are likely to get confused between the devil products....If you want to get a full essay, order it on our website: Orderessay
If you want to get a full essay, wisit our page: write my essay .
No comments:
Post a Comment