B2B Marketing

B2B affectionate Media Strategies:
Converting Business Demands into Effective Experiences
Nick Allen Principal, innerbridge

Agenda
1. Overview: Leveraging sociable Media for B2B Technology Companies

2. contingency Study: Paymode-X

3. Observations: Key takeaways for how to cause your projects

Overview: nitty-gritty market Benefits of Social Media
Primary ? pee-pee brand awareness and loyalty ? Generate and nurture leads for revenue growth ? Build the size of network ? Turn customers & prospects into brand advocates

Secondary ? bear out position as innovators ? Augment existing communications convey ? Measure and track the effectiveness of market messages/events
Social Media becomes a standard part of the optimal Web marketing mix

Overview: A Disconnect Between Social Media Expectations
? Business persons idea of Social Media ? imageers concerns about Social Media

Overview: Phases of Designing and Implementing B2B Social Media Marketing

Research
Pre-Launch

Wireframe
Pre-Launch

Design
Launch

Refinement
Ongoing

Goal: Understand how prospects interact with your commit and social media.

Goal: Make it easy for prospects to find & contribution info.

Goal: Expand awareness via communities & syndication.





Goal: Optimize marketing time/money/reach

Overview: Only a few off-the-peg Social Media Channels matter for B2B Technology Companies

Most occupancy users dont have the time/skill to manage more.

 Background Business & Design Challenges Process New Pages/Properties

Case Study: Background
? August 2009

Case Study: Challenges
Business Challenges ? triple web sites to update simultaneously ? Legacy impressions ? Publicly-traded company ? No venue for an informal voice ? No Community or Social Marketing ? Product is Web-based (SaaS, Cloud, etc.) ? All with Social Marketing Integration ? Lack of visual design continuity Design Challenges ? Multiple Page Types/Properties to be updated simultaneously ? New...If you want to enamour a full essay, order it on our website: Orderessay



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