International Public Relations

Short term PRAs the 2008 is the year for the Olympic Games , according to the mainland mainland China Olympic Games committee , that the 2008 Games are expected to receive close to 7 million spectators (China Olympic games committee , 2008 online and the air captivate is the essential tool to travel to China . So BA should take it as the opportunity to re- built its reputationsFirstly , it can corporate with roughly hotels in China , as the Olympic games is spillage to hold in the Beijing capital of China , which heart and soul during that time people around the world leave alone wholly travel to Beijing to watch the games , thereof the fitting go away be the first issue to those travellers . All the big airlines would corroborate at least one or two eagle-eyed term corporate hotel to ensure the accommodations of its customers for any emergence situations , such as machineries problems of the aircraft . So BA should take this as an vantage and launch a campaign called : `You book the air fines with us and we book your accommodations which means if the customer buy a book to fly to China during the Olympic games time from BA hence BA will automatically book a accommodation in Beijing for he or she . Because the date of the Games is advance so that most the Medias are focusing on it , therefore the campaign will quickly gain the attention from themSecondly , some benefits need to obviously see by the audience and customers , the expediency of book extra ticket for other airlines can be offered within the campaign .

This means , when a customer books a ticket with BA to fly to Beijing , and if this passenger wishes to examine another city of China too , then BA can also help him or her to book that ticket This is not hard to BA , because it has the agency in China already so that they easily do it through the agencyFinally , beforehand the game starts , lots of the sports personalities (not just from UK but all around the world ) will be covered by diarist and all other Medias . So it would be beneficial for BA if they can sponsor some of the famous sportsman to produce that he or she would like to travel to China with BA and that BA is their favourite airlines . This would not be regarded as a blatant commercial campaign or an absurd teaching when he or she is been interviewed . Then the awareness of BA will quickly rise as people easily think the words seem not speak out by purpose...If you want to get a full essay, order it on our website: Orderessay

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