PADMASRI .SCodeThe closest of the online communities is gathering place of several users which become economically potent as they imbibe a combination of publicizing , e-commerce and subscriber fees . Online communities are also known as practical(prenominal) communities and they are across geographical and political boundaries . Online communities are establish on the premise of beyond geographiesThe concept of communities is not tonic to business . Companies have been community-focused since long . However , the internet has greatly enhanced dialogue among the membersOnline communities , if managed effectively , have businesses to grow One-point ingress of customers is useful for companies to do target marketing . Secondly the companies house use the member pro information in their communication and product development strategies Online communities are also referred to as the practical(prenominal) market places of the future (Martin Lindstrom and Tim Frank Anderson .
Today companies both average and large-sized , are trying to do in their Customer family Management in maintaining loyalty by fostering communities of customers . Communities allow companies to get much closer to their most important customers by means of innovative programs that inspire air divisionicipation such as member-generated sum , events member-to-member interaction and outreach efforts The question for marketers today is not whether to make online communities part of the marketing mix , it s how to tap them and what kind to create correspond to Robbie Kellman Baxter , president of strategy consulting firm Peninsula Strategies This is so important particularly for high-emotion products . This technique creates loyalty among those customers because the customers...If you want to get a overflowing essay, order it on our website: Orderessay
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